Why Writing is Important for an Online Business

Marketing is no longer about the stuff that you make, but about the stories you tell. – Seth Godin

Seth Godin nails it as usual!

Online marketing has evolved beyond just talking about the products you sell, or the services you provide.

Marketing is about creating personal connections, crafting stories, sharing helpful information, and meeting the needs of your target audience.

And for each of those aspects of marketing, you need the written word.

While you can create fun graphics, podcasts, videos, and slides to get your message across, you do need a copious amount of text as well.

Just think about it… We use the written word in:

• Website content
• Blog posts
• Email newsletters
• Landing pages for products/services/freebies
• Social media updates
• Paid marketing campaigns

In each of these avenues mentioned, your words play an important role.

People are starting to look beyond the products/services you have to offer, and into the stories that are weaved around them.

Writing does play a crucial role in your online business. If you are real and honest with your words, people will be able to relate with you, and start trusting you.

Good writing gives your brand a clear voice.

Your business represents an idea and conveys a particular message. Writing gives your audience clarity about what your business stands for.

Your words do matter. But for your idea to be understood and for your message to be passed on, it needs to be clear and comprehensible.

If you want your word about your business to be passed around, you need to convey your values to your audience in clear writing. You don’t have to be an English major to write good content, just simple, correct English that speaks to your audience will do.

Good writing is equated with professionalism.

Let’s say you find a good website that offers just the right solution for your problems. But on further exploring the site, you find it grammatical errors and spelling mistakes… Will you still be willing to shop around on that site? You probably hit the ‘x’ button before you think another thought.

If you want to be taken seriously as a professional, your writing skills need to be up to the mark. Only then will you be portrayed as a trusted person who knows what they’re writing about. This is one aspect you absolutely cannot compromise on.

Good writing skills are a must if you’re planning to get established online, and if you want others to take us seriously. No matter what language your writing is in, ensure that the sentence structure, grammar and spelling are correct.

Good writing helps you build a rapport with your audience.

It is your words that keep your audience coming back to you for more. When you share your stories, past struggles and honest experiences, people connect with you. It hooks them in to what your business has to offer, and keeps them coming back.

The more readers you have, the more your content gets shared. It brings in more traffic, which in turn leads to more conversions as subscribers/sales.

Your writing has the power to change the course of someone’s life. Someone out there might be looking for that exact solution that your online business has to offer. You can get the word out to them through your writing.

I will be sharing more on the writing process for online businesses in the weeks to come. Do stay tuned!

Check out the other posts in this series:

• How to Write When You’re Not a Writer
• How to Write Effectively for Your Target Audience
• How to Write an SEO Friendly Article in 6 Simple Steps