Simply put, local SEO is a way for people in your location to find your business. Let’s look at some ways you can get more local visitors to your business website.
1. Well Optimized Website
If you want to get more people to visit your site, it has to be well optimized. We’ve already covered how you can increase your website traffic with SEO. But for local SEO, you need to go deeper.
Identify keywords pertaining to your website that include your location. Then incorporate a mixture of these keywords in your website content.
Here’s a screenshot of a Google search engine result for my local business:
2. Google Business Listing
Google is without doubt a pioneer among search engines. The majority of your target audience uses it quite often for every question under the sun.
Make sure you’ve claimed the Google listing for your business. You will have to update the listing with your website, address, phone number and working hours.
3. Facebook Page
Facebook is one of the most popular social media channels worldwide, so getting a Facebook page for your business is a must. The page needs to be updated with a direct link to your website, a description of your business, the exact location and contact details.
Permit check-ins on your Facebook page. This way when someone checks into your business location, people in their friend circle get to know about your business.
Take time to also regularly engage with your audience on Facebook. This gains you more visibility and allows other people to find you online.
4. Local Directories
Every city has a bunch of online directories, categorized by the exact geographical location. Most of these local online directories allow you to list your business for free.
- Business Name
- PIN Code
- Phone Number
- Email ID
- Logo (if any)
5. Bing Places Listing
While Google is the more popular search engine, Bing has quite a good following as well. Claim your Bing Places listing and update it with your business name, website, address and other contact details.
Here’s the list of countries where Bing Places is currently active:
- Hong Kong
- United Kingdom
- United States of America
Having an updated blog is a great way to build quality content that ranks well with search engines. You can use blogging as a tool to get more local visitors to your business website.
For example, a real estate business can blog about:
- A real-estate convention that is happening in the city
- Open houses that they are holding in specific localities
- Hot selling properties that people would love to take a look at
7. Guest Contributions
Write quality articles that will resonate with their audience, and you’ll be sure to have many visitors checking out your website. While linking back to your site, make sure you don’t over-optimize keywords, but rather link back with a phrase or sentence.
8. Twitter Profile
Twitter isn’t as popular as Facebook, but it does help local businesses. Update your Twitter profile with a link to your website and your location as well. Engage with your Twitter audience on a regular basis to keep them interested in your business.
9. FourSquare Page
FourSquare is one social network that makes it easy for people to check in to the locations they are visiting. Get your business registered on FourSquare, and be sure to update it with links to your website and other social media channels.
As you can see, optimizing your business using local SEO techniques is not rocket science. Just pick up a couple of avenues from the list above and get started. With consistent effort, it’s only a matter of time before you see local visitors pouring into your website.
This was the last article in our blog series on building your website traffic from scratch. We hope you’ve acquired at least a handful of tactics that you can start applying on your website right away.
Have fun doing the small things now, and watch the big results coming your way soon!
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