About Sunu Philip

School teacher turned internet marketing consultant, Sunu Philip is a Certified SEO Specialist. She founded “Clothed in Scarlet” to help women discover their unique God-given strengths and turn their talents into profits online. She offers subscribers a Free Online Business Startup Kit to help them start their online business from scratch.
  • An Open Letter to My Readers

An Open Letter to My Readers

My dear friends, It's been a while since I wrote something non-technical and straight from my heart, so I thought I'd do that today. We've officially kick-started our fourth year of Clothed In Scarlet! Hurray! :) When the website was launched in 2013, I was a content, full-time work at home mom. My husband had a regular (albeit, stressful) job that required him to travel for a few months, but we made it work. Early last year, we took the plunge and decided to start our own business. It has pretty much shaken me out of my comfort zone and kept me clinging to God

  • 9 Ways to Increase Website Visitors with Local SEO

9 Ways to Increase Website Visitors with Local SEO

If you own a local business, local SEO can do wonders for you. There are tons of SEO techniques you can adapt to get more visitors to your website. Simply put, local SEO is a way for people in your location to find your business. Let's look at some ways you can get more local visitors to your business website. 1. Well Optimized Website If you want to get more people to visit your site, it has to be well optimized. We've already covered how you can increase your website traffic with SEO. But for local SEO, you need

  • How to Boost Website Traffic with Influencer Marketing

How to Boost Website Traffic with Influencer Marketing

Influencers play a major role in spreading the word about a relatively new/unheard of business. For the purpose of this article, an influencer is anybody who can get your website more visibility online. I've personally seen the huge impact that influeners can make when they share an external website with their audience. If the influencer has already established trust and authority with their tribe of followers, the audience is more likely to visit any website that is recommended to them. Let's start by looking at the different types of influencers. Types of Influencers There are basically three types of

  • 10 Ways to Increase Traffic with Paid Advertising

10 Ways to Increase Traffic with Paid Advertising

Over the past couple of months, we've been looking at various marketing strategies you can follow to build your website traffic from scratch. From SEO and social media to freebies and emails, we've covered them all. Most of these strategies are essentially free, unless you want to pay for additional services. But in today's post, we're going a step further. If you have a budget for marketing expenses, I highly recommend that you put some of it to good use for paid advertising online. Paid marketing has proved to be very effective in numerous instances, and it's sure to bring you tons of traffic with

  • 12 Ways to Drive Traffic Through Video Marketing

12 Ways to Drive Traffic Through Video Marketing

If a picture is worth a thousand words, a video must be worth a million! Moving pictures articulate feelings and concepts that would otherwise be difficult to convey. It's no wonder that we see an increasing number of brands and businesses incorporating videos in their digital marketing strategies. The impact of video on people's minds cannot be understated. It's a fact that an advertisement on television leaves a deeper impression on the viewer's mind than a magazine ad or even a hoarding along the highway. With the boom of the internet and its ready availability on mobile phones, it's now possible to use