Here are 6 ways to make your online business stand out.
1. Fill the Gap
No matter which area your online business specializes in, there are going to be other businesses out there doing the exact same thing. Analyze your competitors (other similar established businesses) and check out what they’re doing. Look at their site design, blog content, social media updates, and out what kind of information and support they are providing.
When you do this kind of preliminary research, you will find some things that they are missing out on. Once you identify the gaps, you can fill it in through your business. This works for business ideas as well. If you can identify some crucial area that other businesses are not addressing, your business can cover that area, and you will become the go-to person in that specific area.
For example, PicMonkey was a huge hit as an online image editing tool. But when Canva came along, they offered something that PicMonkey didn’t – readymade image layouts. You only need to add the text and image to an existing layout, and your graphic is done!
When we did our initial research for Clothed In Scarlet, we realized that there weren’t many sites that shared in-depth articles, and step by step articles on starting an online business. So, that’s what we focus on here!
Find out the gaps in other businesses in your niche. Then create content, products or services to fill that void. Pretty soon, you will find yourself soaring above the crowd.