100 Tutorials to Boost Your Online Marketing Skills

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100 Tutorials to Boost Your Online Marketing Skills
Online marketing is a learned art.

When I stepped into the internet marketing arena years ago, not many people knew about it. Finding learning resources was a huge challenge.

But we’ve come a long way since then.

There are more resources out there to help us with every area of marketing a brand/business online.

In this article, I’ve curated a list of 100 tutorials to help you boost your online marketing skills. Do take a look at them and work on the aspects you feel you need to master.

Entrepreneurship

Entrepreneurship

A lot of successful entrepreneurs hold TED Talks that provide a wealth of information on how to run startups and improve as an entrepreneur. Here are some of my favorite TED Talks.

1. Bill Gross: The Single Biggest Reason why Startups Succeed – Bill Gross shares his findings on startup success based on data data from hundreds of companies.

2. Gary Vaynerchuk: Do What you Love. (No Excuses!) – Gary Vaynerchuk encourages potential entrepreneurs to overcome self-doubt and curb all excuses while pursuing their dreams.

3. Elizabeth Gilbert: Success, Failure and the Drive to Keep Creating – The author of ‘Eat, Pray, Love,’ shares about success, failure, and how to carry, regardless of the outcome.

4. Seth Godin: How to Get Your Ideas to Spread – Seth Godin, the well known marketing guru, explains why bizarre and even bad ideas can be more successful than ordinary ones.

5. Richard St. John: 8 Secrets of Success – A TED Talk on why people succeed, and it’s not just because they’re smart or lucky!

6. Tim Harford: Trial, Error, and the God Complex – Tim Hartford shares how successful systems are built through trial and error, by making better mistakes.

7. Gayle Tzemach Lemmon: Women Entrepreneurs, Example not Exception – Gayle Lemmon talks about the role of women in economic development, whether they run a home business or a major corporation.

8. Jason Fried: Why Work Doesn’t Happen at Work – Jason Fried explains why the office isn’t a good place to work, and offers suggestions on how to make your workplace actually work.

9. Julie Burstein: 4 Lessons in Creativity – Julie Burstein shares insights on how to create from a filmmaker, writer, sculptor and photographer.

10. Steven Johnson: Where Good Ideas Come From – Steven Johnson talks about how good ideas don’t come from isolated ‘Aha’ moments, but go much deeper.

11. Bel Pesce: 5 Ways to Kill your Dreams – Bel Pesce, a Brazilian entrepreneur, debunks 5 myths we believe that kill our dream projects.

Productivity

Productivity

Being productive as an online marketer can be a challenge, as there are always minute details that need to be taken care of. Here are some tutorials to help you boost your productivity.

12. The Step By Step Guide To Productivity For Marketers – This article that outlines how a marketer can be productive and some tools that might help.

13. 15 Ways to Increase Productivity at Work – An article on how to make the most of your time by working smarter.

14. 5 Daily Habits That Will Increase Your Productivity Levels – This article isn’t about productivity tips, but rather about cultivating regular habits that will boost your productivity levels.

15. 3 Ways to Squash Burnout and Boost Productivity – This article shares what productivity really is and outlines three small changes that can bring the maximum impact.

16. How To Become Twice More Productive And Get Stuff That Matters Done  – A podcast on how to increase your efficiency and get more done in less time.

17. 7 Ways to Be More Productive While Working from Home – An article on how to stay focused and productive while working from home.

18. 15 Productivity Hacks That Speed Up Your Efficiency – Simple productivity hacks to free up enough time so you can get it all done.

19. 7 Habits Of Super Productive Content Marketing Pros – How to be productive while doing content marketing.

20. 15 Hacks to Increasing Email Productivity – Practical hacks on how to be more productive while dealing with your email inbox.

21. Productivity 101: A Primer to the Getting Things Done (GTD) Philosophy – An introduction to the GTD system that helps people get organized and stay productive.

Adobe Photoshop

Adobe Photoshop
Adobe Photoshop is a versatile graphic design software that can be used to create new images and edit existing ones. Learning basic Photoshop will definitely help you with the visual aspect of online marketing.

22. Adobe Photoshop for Beginners – A free tutorial for beginners from the creators of Photoshop.

23. Getting Started with Photoshop – Gives an outline of how to get started with Photoshop – the very basics.

24. Ultimate Guide to Photoshop Blend Modes – A simple visual tutorial on how to use the different blend modes in Photoshop.

25. How to Make an Awesome Logo – Every brand needs a distinguishable logo. Follow this tutorial to make one for your business.

26. Photoshop Watercolor Painting Effect – Transform an ordinary image into a watercolor painting using this tutorial.

27. Enhance Your Image with Selective Color Adjustments – A comprehensive tutorial on how to enhance boring images so they appeal to the viewer.

28. Photoshop Background Eraser Tutorial – If you need to pick up only the focal part of an image and erase the background, this tutorial will help.

Adobe Illustrator

Adobe Illustrator
Adobe Illustrator is another great alternative for creating quality images, especially while working with vectors. Here are some excellent tutorials on Illustrator.

29. The Beginner’s Guide To Adobe Illustrator – A beginner’s guide with easy-to-follow instructions and annotated screenshots.

30. Design with Swirls and Flourishes – How to create design elements such as swirls and flourishes using Illustrator.

31. How to Make a Map in Illustrator – Tutorial on how to create a rough map of an actual location.

32. Creating a Ribbon in Adobe Illustrator – A simple way to create a ribbon graphic.

33. Add Stylish Ornaments to Type – How to make fonts look more stylish by adding ornamental designs.

34. Create a Fun Print-Ready Doodled Business Card Design – A tutorial on how to create fun business cards that can be directly printed.

35. Step by Step: Using the Vector Packs – How to isolate individual images in a vector pack and use them in your designs.

PicMonkey

PicMonkey

PicMonkey is an online image editing site that offers a host of features that are easy to incorporate. Here are some interesting PicMonkey tutorials.

36. How to Create a Printable Using PicMonkey – A step by step tutorial with screenshots on how to create a printable using PicMonkey.

37. How to Color Match in PicMonkey – Learn how to create graphics with your brand colors and even create a color palette for future use.

38. How to Curve Text in PicMonkey – PicMonkey by default only allows text to be typed in a straight line; this tutorial shows how you can curve the text.

39. PicMonkey Tutorial: Make a Text Mask – An authentic tutorial on how to place an image inside text.

40. How To Make a “Wow” Blog Image with PicMonkey – If you have a blog, this tutorial will show you how to create excellent images for your blog.

41. How to Add Texture in PicMonkey – Textures make images stand out, and this tutorial explains how it can be done.

42. PicMonkey Basics: Getting Started – If you’re new to PicMonkey, this tutorial will help you get started.

43. How to Make Infographics with PicMonkey – Need to create infographics for your website? Take a look at this video tutorial.

44. How to Make a Watermark in PicMonkey – Watermarking images is essential to promote your brand. Learn how to do it in this tutorial.

45. Creating Custom Social Media Buttons to Match Your Blog Theme – Create customized social media buttons that go with your website theme using this tutorial.

Web Design

Web Design

Web designing is a vast field. There’s so much that goes into designing a website – from creating graphics to the actual coding. Here are some tutorials to help you get acquainted with web design.

46. Ways to Design Your Own Website – This article outlines different ways you can design your own website.

47. How to Build an E-Commerce Website – This tutorial details how you can design an eCommerce website using WordPress

48. Website Setup Guide – This tutorial is essentially a dummies’ guide to setting up a website.

49. Wireframing, Photoshop Tools & Panels, and Designing – A video course that outlines basics of web designing.

50. Basic HTML Tags, Structure & CSS – This tutorial goes a bit deeps and explain HTML and CSS coding.

51. Complete HTML Markup & CSS Styles – An advanced video course on web design.

52. Build a Webpage from Scratch – A practical, hands-on tutorial that helps you build a website from scratch.

53. Web Design for Beginners – A comprehensive course on web design for beginners.

54. Modern Field Guide to Responsive Web Design – A up to date tutorial to help you make your website render correctly on different devices.

WordPress

WordPress
WordPress is one of the best content management systems available online, and it’s free! Here are some WordPress tutorials to help you master it.

55. A Comprehensive Checklist To Creating The Perfect WordPress Website – A 15 step checklist that guides you to create a WordPress website.

56. How to Install WordPress? Step-by-Step Manual WordPress Installation Guide – A tutorial on how to install WordPress on your website.

57. Your New WordPress Website Step By Step Beginner’s Guide – A beginner’s guide to WordPress.

58. The Ultimate Guide To WordPress Keyboard Shortcuts – A complete guide to all the keyboard shortcuts that can be used in WordPress.

59. How to Install WordPress Themes – Shows how to add and activate a new theme on a WordPress site.

60. WordPress Step by Step Video Training – A step by step video tutorial on how to use WordPress.

61. How to Backup and Restore WordPress – A tutorial on how to backup your WordPress content and restore it, should the need arise.

62. Step by Step Guide to Install a WordPress Plugin for Beginners – This article outlines three different ways you can install a WordPress plugin in WordPress.

63. How to Launch a Self-Hosted WordPress Blog in 20 Minutes or Less – Michael Hyatt’s tutorial on how to set up a WordPress blog.

SEO

SEO

Search Engine Optimization is essential if you want your business website to turn up on search engine results. Here are some SEO tutorials you can follow.

64. The Beginner’s Guide to SEO – A comprehensive beginner’s guide from Moz.

65. How to Do Keyword Research – This article explains the basics of keyword research and how it can be done.

66. The Definitive Guide To Higher Rankings For WordPress Sites – Explains how you can get your WordPress site to gain higher search rankings.

67. Shortest Tutorial Ever on SEO – A short and to the point SEO tutorial from Hubspot.

68. The Advanced Guide to SEO – An extensive and detailed guide of advanced SEO techniques from QuickSprout.

69. Write an SEO Friendly Article in 6 Simple Steps – This in-depth tutorial offers step by step instructions on how to write an SEO friendly article.

70. The Blogger’s Guide to SEO – How to incorporate SEO aspects in your blog.

71. Ecommerce SEO 101 Video Series – A video tutorial series on how to make your eCommerce website SEO friendly.

72. SEO 101: Getting Started in Local SEO (From Scratch) – This tutorial is specially to help local businesses get found online.

Email Marketing

Email Marketing

Having a list of email subscribers is quite valuable for a business. Here are some tutorials on email marketing to help you make the most of it for your business.

73. Launch an E-mail Marketing Campaign in 7 Steps –  A tutorial on how to use email marketing to build relationships with customers and grow your business.

74. How to Create an Email Campaign in 10 Minutes – A step by step guide on how to create an email campaign using MailChimp.

75. A Beginner’s Guide to Successful Email Marketing – A basic tutorial on email marketing from Kissmetrics.

76. Marketing Campaigns 101: 7 Steps to Launching Your First Email Marketing Campaign – If you are new to email marketing, check out this tutorial on how to launch your first email campaign.

77. How to Set Up a Subscriber Freebie using Mad Mimi – Outlines how to create a new list in Mad Mimi and set up the email sign up process.

78. How to Set Up a Subscriber Freebie using AWeber – Shows how to set up an email download in AWeber and send automated emails to subscribers.

79. A Step-by-Step Guide to Running Successful Marketing Campaigns – A step by step email marketing tutorial from Unbounce with a list of helpful tools.

80. Ultimate Guide for Email Marketing – A chapter wise guide on email marketing.

81. The Ultimate Guide to Email Marketing Segmentation – A short tutorial on what email marketing segmentation is and how it is done.

Content Marketing

Content Marketing

Content marketing is what primarily brings your site more visitors and eventually more revenue. Here are some high quality content marketing tutorials.

82. The Beginner’s Guide to Content Marketing – A comprehensive guide on content marketing for beginners.

83. Starting from Scratch: 6 Steps to Your First Content Marketing Plan – How to create a content marketing plan.

84. Content Marketing: A Prominent Link Building Strategy To Earn Visibility And Links – A tutorial on how to use link building in content marketing.

85. 8 Step Content Marketing Plan with Ka-Pow! – This tutorial outlines a step by step content marketing plan.

86. Creating Content for People and Search Engines – A basic tutorial on how to create content that resonates with people and gets picked up by search engines.

87. These are the 6 Steps I Use for Great Content Marketing – Jay Baer’s tutorial on how he does content marketing.

88. The Advanced Guide to Content Marketing – Advanced content marketing techniques from Quicksprout.

89. Content Marketing – Getting Started – How to get started with content marketing.

90. Breaking Down Content Marketing – The nitty gritty of content marketing, broken down by its various aspects.

Social Media

Social Media

Social media is the most effective way to connect with your audience in a social setting. Here are some effective social media tutorials.

91. How To Create A Social Media Marketing Plan In 6 Steps – This tutorial explains what a social media marketing plan is and how you can create one.

92. How to Create a Social Media Editorial Calendar – A step by step tutorial on how to create a social media editorial calendar for your social networks.

93. 6 Simple Steps to Create a Social Media Strategy – This articles outlines the steps involved in creating an effective social media strategy.

94. How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook – If you have to budget to advertise on Facebook, this tutorial will guide you through the process.

95. Use Twitter’s Lead Generation Card to Grow Your List – A tutorial on how to use Twitter cards to build your email list.

96. The Ultimate Guide to Instagram Marketing for Retailers and Brands – If you’re on Instagram, you’ll have to check out this tutorial on how to market your brand using the visual medium.

97. How to Find Sales Leads on LinkedIn & Twitter: A Step-by-Step Guide – A comprehensive guide on how to file sales leads for your business using LinkedIn and Twitter.

98. Step-by-Step Guide to Hosting and Promoting a Twitter Chat – Twitter chats help you interact well with your audience and promote your business. This infographic shows you how to do it.

99. 7-Step Social Media Management Strategy for B2B Marketers – If you run a B2B company, this tutorial will show you how to craft an effective social media management strategy.

100. The Ultimate Pinterest Marketing Guide: How to Improve Your Reach and Promote Your Brand – This tutorial from Kissmetrics will help you promote your business using Pinterest.

We hope the tutorials listed above help you improve individual aspects of your online marketing skills. Pick a few that you can work on right away and get started!

About the Author:

School teacher turned internet marketing consultant, Sunu Philip is a Certified SEO Specialist. She founded “Clothed in Scarlet” to help women discover their unique God-given strengths and turn their talents into profits online. She offers subscribers a Free Online Business Startup Kit to help them start their online business from scratch.

5 Comments

  1. Olakunmi November 18, 2015 at 7:26 pm - Reply

    Thank you for being a blessing
    This is amazing

    • Sunu Philip November 20, 2015 at 11:30 am - Reply

      Thank you for the kind words, Olakunmi! Have a great day.

  2. Amanda Nel November 18, 2015 at 9:51 pm - Reply

    What a list!! Thanks so much for sharing.

    • Sunu Philip November 20, 2015 at 11:30 am - Reply

      Thank you, Amanda! Hope you find them useful.

  3. Merridew Smith October 19, 2016 at 12:52 am - Reply

    Hi Sunu, this list is an amazing resource! I’m sharing it with my team because I’m sure it will help both us and our partners. I was wondering, though, one thing I don’t see here is anything geared towards local social media. Social media marketing strategies can vary so much from market to market, sometimes it’s hard to make a plan from a general piece! Here’s a good comprehensive guide on how to kill it at local social media, in case you’re interested in adding it to your list. https://www.vendasta.com/blog/local-social-media-marketing-for-business/

    Let me know your thoughts!

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