A sales page or landing page is of utmost importance for your product. It is the place where the customer lands when they click on a link talking about your product. Therefore, it is essential that your sales page is good enough to convince the customer to buy your product.
Here are 4 Quick Tips to Spice up Your Sales Copy
1. Personalized Videos
Personal videos are a great way to make the potential customer connect with you and your product. Record a video of yourself explaining why you created the product and how it will benefit the user. It adds a personal touch and gives the customer a clearer picture of the person behind the product. The image above is a screenshot of my eCourse landing page with a short personalized video telling visitors what the eCourse is about.
2. Attractive Images
We all know a picture speaks a thousand words and your sales page is not exempt from this either. Your product image can either make or break the likelihood of your sales. Create a fabulous image for your product – whether it is a cover image you design from scratch or a photograph of the actual product. Make sure it looks good and gives the customer a peek at what they will be getting. The Women Living Well book’s landing page above provides realistic images to show the customer what the book and ebook look like.
3. Powerful Adjectives
Pull out all stops and use the best words in your vocabulary to create a compelling sales page. Obviously you don’t want to over-promise on something you can’t deliver. But honest adjectives will make the content on your sales page stand out, convincing people to buy your product.
4. Bullet Points
People tend to glaze over long paragraphs of text. So, it’s important that you split up your sales copy into smaller paragraphs and use lists wherever possible. Using bullet points to list the features of the product and check marks to detail the benefits the customer will get, are sure to draw the attention of the customer and keep them on the page longer. The Wives of the Bible sales page above uses check marks to tell customers exactly what they’ll find inside the book.