Verifying your website on Pinterest is a bit tricky, but it’s very essential if you’re serious about driving traffic to your blog/website from Pinterest. Here’s the step by step process on how to do it.
Go to your Pinterest profile page and click ‘Edit Profile’.
Click on the ‘Verify Your Website’ button at the bottom of the form.
There are two ways to proceed from here.
Option 1: Verify with meta tag
Copy the code in the meta tag field and add it to the <head> of your index.html file or equivalent.
To do this in WordPress, you need to log in to your WordPress dashboard, select ‘Appearance’ in the left sidebar and then click on ‘Editor’.
You will find a list of ‘Templates’ on the right side of the page. Scroll down and click on Header (header.php).
Search for </head> and paste the meta tag code you copied just above it.
Click ‘Update File’ to save your changes.
Then go back to Pinterest and click ‘Complete Verification’.
It might take a while for Pinterest to verify your website. If you run into any problems with this method, try the second option outlined below.
Option 2: Verify by upload
You can follow this method only if you are permitted to upload a file to root folder of your website from the web host’s file manager.
Click on the ‘Verify by upload’ link.
Download the verification file and save it onto your computer.
Then log in to your web host’s control panel and access the file manager. Go to your website’s root folder.
Click the ‘Upload’ icon.
In the new tab that opens, click ‘Choose File’ and select the file you just downloaded from Pinterest.
Wait till the file is uploaded, then go back to Pinterest and click ‘Complete Verification’.
There might be a delay in verification, but if you go through these 2 processes, there is a 95% guarantee that your website will get verified on Pinterest. Once your website is verified, it will appear with a check mark in your Pinterest profile.