An Open Letter to My Readers

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An Open Letter to My Readers
My dear friends,

It’s been a while since I wrote something non-technical and straight from my heart, so I thought I’d do that today. We’ve officially kick-started our fourth year of Clothed In Scarlet! Hurray! 🙂

When the website was launched in 2013, I was a content, full-time work at home mom. My husband had a regular (albeit, stressful) job that required him to travel for a few months, but we made it work.

Early last year, we took the plunge and decided to start our own business. It has pretty much shaken me out of my comfort zone and kept me clinging to God every step of the way.

We started our business with a very limited capital but we’ve seen it grow considerably over the past year. My transition from a work at home mom to working mom took almost a year. Some days are better than others, but it’s constant work to maintain the delicate balance between different aspects of running a business.

Business development tasks and planning strategies for various products takes time. While we do have a team to work on different projects, I need to train them, assign tasks and monitor their work. Everything goes through me, so it takes up a lot of my time.

All this to say, it’s been a challenge to balance my work projects and the ideas I’ve been wanting to implement on Clothed In Scarlet. I love creating content for Clothed In Scarlet, coming up with article ideas and designing freebies. But the time crunch is real.

Time and again, I’ve had to take a step back and reexamine my priorities. Right now, my family and paying clients require most of my attention. I need to uphold my integrity and deliver what I’ve promised them.

I know this is just a season, and I’m trying to embrace it the best I can. I could attempt to do more, but I’m choosing not to. This is not because I don’t care about you here at Clothed In Scarlet. But there are constraints that delay the execution of ideas that I have for this site.

Clothed In Scarlet is, in a way, my ministry. By God’s grace, I’ve been able to share as much of my knowledge as I can here on the site. I have also been able to give away most of the resources I’ve created for free. I’ve gotten a lot of guidelines from God on how to run this website, and so far I’ve been able to keep it up.

At the same time, Clothed In Scarlet does have a running cost. We are thinking of ways to keep the site going smoothly and offer more helpful resources in the days to come. There needs to be some way to support the operational costs of Clothed In Scarlet.

I’m in the process of developing a few inspirational resources that you’ll find useful, which will at the same time, also give us more margin, so we can do more through this ministry. I’m also working on streamining all content here and making the website more functional and user-friendly.

There is tons of content here on the site that most people aren’t even aware of. I hope to soon establish a membership portal where you’ll have organized access to all the content you need as you try to set up and grow your online business.

So, this is where we stand now.

This community has been a great support to me. It’s become an integral part of who I am and what I hope to accomplish. I want to provide more resources, but I do need a team and the right tools to get it going. That is what I’m envisioning for CIS.

We had a vision to take it forward, but life happened and priorities needed to be reset. For now, I’m going to focus on getting systems in place and fine-tuning some processes, so things move ahead smoothly.

This has been a raw and honest post, sharing my struggles and my journey with you. But I do want to leave behind some advice – from one business owner to another…

As an entrepreneur, different seasons will come and go. There will be times when life is looking up and your business will flourish. But you will also face seasons when you feel stuck and inundated with work, yet your efforts don’t seem to bear results.

At those times, you need to prioritize what’s on your plate, focus on just the top few and leave out the rest for a while. Eventually, you will get a good handle on running your business and you’ll be able to focus on the other areas as well.

You may be struggling to keep up with your business, but don’t give up. Just take one step at a time, focus on just the task at hand. Keep moving forward and you will see the growth you envisioned.

That’s all for now… 🙂

Love from India,

Sunu Philip

About the Author:

School teacher turned internet marketing consultant, Sunu Philip is a Certified SEO Specialist. She founded “Clothed in Scarlet” to help women discover their unique God-given strengths and turn their talents into profits online. She offers subscribers a Free Online Business Startup Kit to help them start their online business from scratch.


  1. Lee May 12, 2016 at 7:27 pm - Reply

    Thank you for sharing your heart! I am so very grateful for the content that has been on here and completely understand and respect your need to keep priorities in order. May God continue to bless your new business and keep giving you wisdom of how to handle all the way that He would want. Thank you so very much!

  2. sean May 13, 2016 at 8:18 am - Reply

    Nice article, Keep us updated : )

  3. Smita May 20, 2016 at 6:06 pm - Reply

    Excellent Madam .I liked your article.Thanks for Clothedinscarlet.I am happy to follow you.Please do give still more lessons on blogging.I am a new mom blogger from India.
    I am facing a lot of problem to setting my blog.
    In my blog I have not posted still anything so I am not mentioning my blogs name.I am thinking from where should I start ? What should my first blog post contain?
    What should I write in my About page?

  4. Stasia Todd May 26, 2016 at 4:39 am - Reply

    Hello, Sunu, I love the articles that I’ve read so far; both the ones for business and for the spiritual life.
    I was a Peace Corps Volunteer English teacher in Kavali, Nellore District, AP from 1964-66. I was fortunate enough to return quite a few times after that service. I love India and its people. My husband loves my Indian cooking as do my friends and family.
    I’m especially interested in your bible studies. It’s so important to see others’ path to God; we come across a phrase that we’ve known all our lives and suddenly it’s seen with new eyes.
    God bless you for sharing your business skills and your faith.

  5. Jeffy September 28, 2016 at 3:43 pm - Reply

    Thank you for sharing the article here by from your beginning stage of website publish. And i am looking for the technical news from your hands.

  6. Erin February 10, 2017 at 9:25 am - Reply

    Just found your site and love it. This post was the first I read. Encouraging and honest. Thank you.

  7. K.Rae February 14, 2017 at 12:28 am - Reply

    I just found your site today and feel blessed already! I’ve been reading many of your posts and know you’ve been blessing others. It will be exciting to see what God has in store on this next phase of your journey!

  8. Kerry A March 19, 2017 at 9:33 pm - Reply

    I found your site because I was reading the Proverbs 31 woman and your understanding of it struck a chord in me. Never give up on what you have set out to do and on what God placed in your heart. It matters.

  9. Jacquie Motshegwa June 9, 2017 at 3:45 pm - Reply

    Hi Sunu well done on your awesome website. I’m based in South Africa and would be keen to chat to you about my website. Please get in touch with me. My email address is

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