When we look at the people who came to Jesus, they always came with a need. They had doubts and questions. They came with disease and sickness.
There were even those who approached Jesus because their loved one had died. In all these cases, the people were without hope. They had almost given up, thinking there were no solutions for their problems.
But Jesus always had a word of encouragement for them. He gave them hope when they felt hopeless.
Wherever Jesus went, He left a positive outcome in His wake. He shared hope, and He still shares it with those believe Him today.
The path before us may not be easy. We will face trouble, but we also find rest when we trust in Jesus. He encourages our weary souls and provides a way out of messy situations.
As business owners who have experienced sweet hope in Christ, it is our duty to pass on hope and encouragement to others through our business.
One way we can do that is by providing solutions to problems people in our audience might have. Of course, we won’t be able to solve all their troubles, but we can certainly do something to alleviate issues that correlate with our business.
When someone visits your site seeking information on how to address a particular problem that your business deals with, will they find the solution there?
When a client approaches you for help on a complicated project, will they find you able and willing to assist them?
In the initial stages of setting up your business, you need to identify specific pain points that your audience may be facing in your area of expertise. So when they come to you with a frustration, you are prepared to offer hope in the form of a workable solution.
Each business may be dealing with a different type of pain point. Find out the pain points and frustrations of your audience – what they really need. And then work on practical solutions for them. Make sure that the products/services you provide through your business will give them the results they crave.
Be a source of hope and encouragement for your audience in their time of need. Provide a way out of the messy situations they may be finding themselves in.
When you start serving your audience in this manner, they will have a positive outlook every time they deal with you. Your business will become a beacon of light, drawing more people through the hope you provide.
Questions to Ponder:
- What are some of the pain points your audience may be facing?
- What products/services can you provide to solve their issues?
- How can your business be a source of hope and encouragement to others?
- Proverbs 23:18 – Surely there is a future, and your hope will not be cut off.
- Romans 15:13 – May the God of hope fill you with all joy and peace in believing, so that by the power of the Holy Spirit you may abound in hope.
- 1 Thessalonians 5:11 – Therefore encourage one another and build one another up, just as you are doing.