Off-page factors are external elements that impact your site’s search engine rankings. Here are some methods you can use to boost your site’s chances of getting to the top of the search engine results.
If you can get external websites to link back to your site, it will improve your visibility on online search engines. In order to do that, you first need to perform a competition analysis and identify websites that are considered authorities in your niche.
You can look for competitors on your own, or use an online tool such as Moz to identify them. This will help you narrow down some link building prospects – websites that you can seek links from.
Some ways you can get authority backlinks include:
1. Guest Posts
Reach out to some of the authority websites and check if they allow guest posts. You can email them with some relevant content titles that would jive with their audience.
If they approve, you can write quality content and add one or two links back to your website as applicable. When the post is published, the linkbacks to your website will be registered by search engines and make sure it’s visible on search results.
2. Authority Directories
Submit your website to online directories such as Best of the Web
. This helps your site get listed along with other top online sits and brings more visibility and traffic to your website.
3. Niche Specific Directories
There are tons of niche specific directories available for various industries like travel, fashion, lifestyle, food, etc. Look for websites that host such directories and add your website to their listings.
4. Event Sponsorship
If you have a bit of capital to invest, you can sponsor an online event. The event organizers will include links to your website on their event pages, emails and sometimes provide shout outs on social media.
5. Linkable Assets
A linkable asset is a piece of content that is considered so good that other sites want to link back to it. If you can create such quality content on a regular basis, you can use it to reach out to authority sites and get them to share it with their audience.
The key is that these assets need to be free, so it encourages more sites to share about it to their audience. Linkable assets can come in various forms and shapes, such as:
- Resource Pages
Try to get as many authority backlines as possible, and you’ll be sure to hike up your search engine rankings over time.
A social signal refers to how well a particular page on your website is performing on social media.
Some examples of social signals are:
- Number of likes, shares and comments on a Facebook link to your website
- Number of times your content has been repinned on Pinterest
- Number of likes or retweets a tweet mentioning your site has received on Twitter
The key to increasing your social signals is to ensure you create share-worthy content on your website. Such content would be relevant, useful, inspirational and something readers would want to share with their own social circles.