Freebie marketing is a relatively new term, but the concept has been in existence for decades.
The core idea is to offer potential customer something substantial free of cost to get them interested in what the business has to offer.
This is the concept at play in shops that offer free samples of their wares at malls. Some businesses even mail you free samples if you sign up for it online.
Some major benefits of freebie marketing are:
- Product Visibility – Samples offer customers a peek into what the actual product is.
- Brand Recognition – A freebie gets people to recognize your brand and business.
- Customer Engagement – When someone accepts your freebie, they engage with your business.
When we apply the concept of freebie marketing to an online business/blog, it has a few additional benefits. You can use the freebie to:
- Increase website traffic
- Build your email list
- Gain trust and authority
For the purpose of this article, let’s concentrate on how you can use a freebie to increase your website traffic.