Day 30: Web Analytics Tools for Your Business

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Day 30: Web Analytics Tools for Your Business

In yesterday’s post, I shared with you the basics of web analytics – what it is, why it’s important for your business website and how you can incorporate it on your site.  There are a variety of tools available online that offer a host of features when it comes to tracking web analytics.

But let me first make it clear that while these tools, and the data provided by these tools are very good, if there is no one to interpret the data, this awesome information is pretty useless.  So, when choosing a web analytics tool, pick one that fits your business requirement and your team.  Below, I have listed some of the best tools out there that can track how people are interacting with your website.

Web Analytics Tools

1. Google Analytics

Google Analytics

Google Analytics is the most preferred free web analytics tool available online.  It gives you insight into how visitors use your site, where they came from and how you can keep them coming back.  It also lets you measure sales and conversions, and tells you which pages are most popular, so you can give your customers a better experience.  This reporting platform is powerful, yet easy to use, giving you a lot of flexibility in customizing and viewing your analysis reports.  There is also a premium version available that offers more features.

2. FireStats


FireStats is an easy to use web statistics tool that offers to track site visitor activities. It is one of the best alternatives for Google Analytics. Moreover, if you have multiple sites hosted on your server, to monitor those sites you only need one FireStats tool. The tool supports a vast number of languages; it also works with real time data. You can get reports on the queries and links that led visitors to your site. You can also see which of your pages are the most popular with visitors, why these pages work and others don’t.

For non-commercial sites FireStats is free, and a commercial license costs $25.

3. FoxMetrics


FoxMetrics is a web analytics tool that allows you to customize the metrics based on your business requirements.

There are four main features that FoxMetrics boasts of: funnels that allow you to identify your visitors and their actions, automatically create user profiles and life cycle of customers that tracks your visitors, segments segregate your website traffic into relevant categories based on how they interact with your site and how it is accessed , and trigger actions that you can use to setup reactions like pop-ups, etc.

It allows you to access your analytics via your mobile phone. FoxMetrics allows easy integration if you have any third-party applications you want to use alongside it. The basic plan costs $99 a month.

4. Clicky


Over half a million websites around the world depend on Clicky to monitor, analyze, and react to their visitor traffic in real time.  They have a free option where you can track just one website, or you can pay more for one of the premium plans that offer more features.

5. GoingUp

Going Up

GoingUp is a free service that offers a number of tracking and optimization tools.  You can get live web stats that track page views, links, visitors and keywords.  There is also a site analyzer that checks your site structure, links and the popularity of your content. It also offers heat maps, and the ability to track particular goals you’ve set and actions made by site visitors.

6. Woopra


Woopra gives you a complete life cycle view of visitor activity on your website – in real-time!  You can create customer profiles and label them according to the action they performed on your website.  You can also do live customer monitoring and observe how visitors navigate through your website.  This data is very beneficial for any marketer to refine their online marketing campaigns.  They offer a free basic plan for non-commercial use and premium plans for enterprise.

7. Open Web Analytics

Open Web Analytics

Open Web Analytics software is a robust yet simple open source software that will help you to track and analyze visitor interactions on your website and applications.  You might need the support of your website developer to install it on your site using simple JavaScript, PHP or REST based API.

8. Matomo


Matomo (earlier, Piwik) is another free, open source web analytics software that you can install on your web server.  You have complete control over the data and reports as it is hosted on your server.  It also has options to let you view real-time activity on your website.  This software is available in over 50 languages and has been used in over 1.4 million websites!

Social Media Tracking Tools

On Day 24, I shared with you the role of social media marketing in growing your business.  Just as various parameters on your website can be tracked, the same can be done on many of the social media channels as well.  By getting more insight into how people connect with you on social media, you can refine your social media strategy to make it more suitable to reach your audience.

1. Social Mention

Social Mention

Social Mention is a free social media search and analysis platform that collects online content from across the world wide web and presents it in a single stream of information.  You can easily track and measure what people are saying about you, your business, your product, or any topic across various social medial channels in real time.  Social Mention monitors over 100 social media platforms including, Twitter, Facebook, YouTube, Digg, Google+, etc.

2. Trackur


Trackur is an affordable social monitoring tool.  As social media marketing is becoming a must-have online marketing strategy, this tool will help you get insights on what is happening on your social media profiles.  They track all the major social media channels providing you a wealth of user behavior data that you can use to revitalize your online strategies.  Their prices start at $390 per month.

3. Buzzsumo


Buzzsumo is generally a tool used for content research, but it can also be used as an excellent tool to analyze and monitor your Facebook pages. It shows metrics around each individual post, moreover it has the facility to see what content performs best.

It will tell you the monthly stats over time on your posts, along with tips on which is the best day to post, how long your posts should be and what type of content works best on your page.

4. TweetDeck


TweetDeck is a very good option for beginners. Helps in scheduling tweets and monitoring your interactions. Also helps in tracking hashtags and managing multiple accounts.

5. TweetReach


If you’re interested in checking how far your tweets travel, TweetReach is the monitoring tool for you. It measures the actual impact and implications of social media discussions.

Hootsuite, Sproutsocial and Buffer are social media management tools with integrated analytics to monitor all your social media efforts.  We use Hootsuite and Buffer to schedule our social media updates and to keep track of our social media mentions.

WordPress Analytics Plugins

1. WP Statistics 

WP Statistics

WP Statistics is a WordPress analytics plugin that displays tracking stats with simple graphs in your WordPress administrator zone. The plugin helps in tracking redirects from web crawlers like Google, Bing, Yahoo, and more. You can manage user roles to display these statistics in WordPress dashboard.

WP Statistics enables you to filter data according to browser versions, guest’s country, search keywords, IPs, pages, and more. It can also automatically email reports for all for all measurements.

2. Google Analytics Dashboard for WP

Google Analytics Dashboard for WP
This WordPress plugin will display Google Analytics data and statistics in the form of a widget in the WordPress dashboard.  You will be able to view detailed information and statistics about the number of visits, number of visitors, bounce rates, organic searches and pages per visit directly on your WordPress admin dashboard.  Authorized users can also view statistics like number of views, unique views and top searches at the end of each article on the website itself.

3. Woopra Analytics Plugin

Woopra Analytics Plugin

This plugin adds real-time analytics from Woopra (the web analytics tool mentioned above) to any WordPress installation.  The plugin is easy to install and you will have access to all of Woopra’s tracking and analysis that’s done for your website.

4. Google Analytics Dashboard Plugin for WordPress by MonsterInsights

Google Analytics Dashboard Plugin for WordPress by MonsterInsights

MonsterInsights is the best analytics solution for WordPress websites. It allows you to effortlessly install Google analytics in WordPress and show helpful reports in your WordPress dashboard.

It adds a site stats dashboard in your WordPress administrator zone showing your best traffic sources. MonsterInsights additionally shows the top ranking articles, pages, and more, so you can better understand the visitor behavior and grow your business with confidence.

As you can see, there are various ways to keep track of analytics on your website and social media channels.  If you are just starting out and have a low marketing budget, you’ll want to go for one of the free options, and manage with that until you can afford a more expensive tool.  As I mentioned at the beginning of the post, you will have to analyze and respond to the information these analytics tools provide – only then will you be able to give your visitors a better experience and enhance your online business.

Today’s Action Step: If you haven’t chosen an analytics tool yet, pick one from the list above that best suits your online business needs.

Click here to catch up on all the posts in this series.

About the Author:

School teacher turned internet marketing consultant, Sunu Philip is a Certified SEO Specialist. She founded “Clothed in Scarlet” to help women discover their unique God-given strengths and turn their talents into profits online. She offers subscribers a Free Online Business Startup Kit to help them start their online business from scratch.

One Comment

  1. Navneet July 30, 2013 at 7:10 pm - Reply

    From the above i have used only Google analytic tool with twitter and facebook insights tool. Will give a look to others as well. Its really master piece article.

    Keep sharing

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