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How to Write an SEO Friendly Article in 6 Simple Steps

S.E.O. Three simple alphabets that has every online business owner/marketer clamoring about it. You cannot ignore the impact that search engines have on your writing. If you truly want to get the word out about your product, service, or story, it's important that your writing is optimized for search engines. Sadly, some people go over the top with SEO and churn out meaningless content stuffed with keywords to appease search engines. And these search engines are not to be trifled with either. Over the past 8 years I've been in the online marketing field, I've seen search algorithms morph and change for the better. They

How to Write Effectively for Your Target Audience

Writing. It's the simple act of using a pen/keyboard to get thoughts and ideas across to another person. But when it comes to online business, writing is a bit more complicated, isn't it? You can just write what comes to your mind... But how many people will actually read it? For some of us, writing is therapeutic. And that's good. But if you want your writing to build your online business, it has to matter to the person reading it. Importance of Writing for Your Audience We like to write about what we think, feel, or

How to Write When You’re Not a Writer

In last week's post, I confessed that I don't consider myself a writer. Yes, it's true! I have all these great ideas... Too many, in fact... But they are nothing more than scribbles and sketches in my notebooks. To get them all down into actual content that can be shared online is a very humongous task... ...at least for me! I also have perfectionistic tendencies, which means I'm never truly satisfied until my idea is presented exactly the way I originally pictured it. Perhaps you can relate? Over the years, I've come up with a process to get my abstract ideas into good content online without feeling overwhelmed. Regardless of

Why Writing is Important for an Online Business

I have a confession to make... I am not a writer. I truly wish I was, but writing isn't something that comes naturally for me. While I do possess dozens of journals, each filled with thoughts, ideas and sketches, none of them would make the cut online. It takes a lot of effort and time for me to get my thoughts off the paper, and onto the computer screen. I wish I could get by without writing, but that's not a possibility as long as I'm running an online business. I realize there may be others like me who don't like writing, but still want