Top 13 Holiday Marketing Tips to Boost Online Sales

The holidays are fast approaching and it's the one time of year when almost everybody is on the lookout to buy something. This is a prime opportunity for your online business to shine through and rake in substantial profits. In fact, your sales figures could actually peak during this time of the year! According to this article, Up to 40% of this year’s sales will likely happen during the holiday shopping season.  With more and more people preferring to shop online during the holiday season, you need to put some real effort into planning your holiday marketing if you want to

A Step by Step Guide to Creating Your Own Pinterest Strategy – Podcast #1

Here's the audio podcast: [powerpress url=""]   And here's the transcript of the podcast: I'm excited to introduce to you a brand new feature on Clothed In Scarlet - PODCASTS!  Today marks the very first audio podcast on our website, and I thank God for giving me the courage to take the plunge.  In today's episode we'll be talking about the importance of Pinterest for online businesses and how you can create your own Pinterest strategy. Pinterest, as you know is a social media network which was founded in March 2010.  It has currently over 70 million users, which translates

Day 30: Web Analytics Tools for Your Business

In yesterday's post, I shared with you the basics of web analytics - what it is, why it's important for your business website and how you can incorporate it on your site.  There are a variety of tools available online that offer a host of features when it comes to tracking web analytics. But let me first make it clear that while these tools, and the data provided by these tools are very good, if there is no one to interpret the data, this awesome information is pretty useless.  So, when choosing a web analytics tool, pick one that

Day 29: Introduction to Web Analytics

Now that your website is up and ready for business, wouldn't you want to keep track of those who are visiting your site?  Wouldn't you want to know how they use your website, how much time they spend there before clicking away to another site?  Don't you want to know where they are coming from? Your business website is the first point of contact between you and your prospective customers.  So it's very important that you adjust your website site design and promotion strategies to make it relevant for your users.  In order to do this, you need to know

Day 24: 6 Simple Steps to Create a Social Media Strategy

On Day 22, I had briefly mentioned that social media plays a major part in online marketing.  Social media has taken the internet by storm and just about everyone you know has signed up for at least one social network in their lifetime.  As the days go by, a lot more people are feeling the pull of social media and believe it's necessary to join to keep up and keep in touch with the rest of the world. This would also account for the large percentage of internet users who spend a good amount of their time on social