There’s no doubt that businesses small and large need a social media presence in order to stand abreast with their competition. But that is hardly enough.
Social media is now a leading channel for business marketing, and it’s important to learn the required skills in order to make the most of your social presence.
In this article, we’ll look at how you can create an effective social media strategy that will drive more traffic back to your site.
Social media has various advantages for businesses:
- Online visibility
- Audience interaction
- Brand recognition
- Building trust and authority
- Social proof
- Conversion and sales
- Customer support
But one major advantage that I realized for myself is an increase in website traffic. I’ve mentioned this earlier, but wanted to reiterate it again.
One of the top traffic sources for this website is Pinterest. It’s quite unlikely since I’m not as active there as I should be. And yet, it keeps driving new visitors to my site.
While each social media channel works differently, they all have the potential to bring traffic back to your website. Let’s look the steps you can take to create a social media strategy that boosts your website traffic.