This is it! We’ve come to the last installment of the 4 Weeks to Sell Online Blog Challenge. On Tuesday, I challenged you to plan out your product launch itself.
In this video, I share how I worked through the week 4 challenge.
This week we had a few objectives:
- Identify the vision and targets for your product launch.
- Plan strategies to make the launch successful.
- Map out the product launch timeline.
I went ahead and wrote the vision for the launch of my next product – an eBook targeting local businesses. Through the launch I want local businesses to feel that creating an online presence is achievable – that is the vision I have for the launch. I also noted the targets I hope to achieve through the launch – number of sales, revenue generated and social media reach (which usually peaks during a product launch.
The next step was to plan the launch strategies. I’ve already started connecting with people, networking and building relationships. I want you to remember that this is a give and take – you always have to give something in order to get a connection. Give shoutouts, share about their products, and then connect with them. During the launch season, you can do an outreach – send out an email telling them about your product. Some of them might share it with their audience which might translate to more sales and revenue for you. Networking and outreach is one strategy I have used before and I’m planning to implement once again with this eBook.
The second strategy is a launch party. During the eBook launch week, I’m planning to host a giveaway and maybe, a Facebook party. I am also planning to gather a review team that will review my eBook and give testimonials or blog reviews.
The next step was to map out the timeline for my product launch. This is tentative and might change depending on circumstances, but it will give a clear picture of what will happen when, and the tasks that need to be completed before that. I’ve noted down when the launch giveaway will start, when it will end, the date of the Facebook party and when I should start outreach on my Google calendar. You could also use any other calendar software or even write down the dates on a physical calendar to keep track of your launch timeline.
So, with this we’re winding up the 4 Weeks to Sell Online blog challenge and I sincerely hope this challenge helps you and equips you to create your product and get it sold online. That was the vision behind this challenge – to equip you and make you feel this is something you can do. I honestly believe I was able to do justice to that. Thank you so much; I really enjoyed talking to you. This is not the end; I’m planning to do more challenges this year. Stay tuned!
You can click here to catch up on all the posts in the challenge.