4 Weeks To Sell Online Blog Challenge – Week 2 Update

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4 Weeks To Sell Online Blog Challenge – Week 2 Update

Yay! We’re almost halfway through the #4WeeksToSellOnline blog challenge based on my eCourse, “4 Weeks to Sell Your First Product Online“. So, in Week 2, I challenged you to identify your product type, map out all the tasks involved in creating the product, and then begin work on the product itself.

As you know, I’m taking the challenge along with you and I’ve confirmed what my next product is going to be. In today’s video, I share the product creation process I’m following as I work on my new product.

Video Notes:

I’m sorry I couldn’t record a video for you on Tuesday as I had lost my voice; I’m just getting my voice back. Our challenge for this week is to:

  1. Identify the product type
  2. Start product creation

I want you to map out the entire product creation process, set deadlines for each task involved in the product creation, and then start the product creation. Let me share with you what I did.

First, I identified the product type I’m going to create. Taking into consideration my product idea, the market need, and what I’m comfortable with now, I decided to go with an eBook. You can take a look at what you’re comfortable with creating, the product idea you have decided on in the first module and what your market needs. Based on these factors you can decide on the product type.

If you have access to the eCourse, you can then work on the pre-production requisites. The first thing you need to do is, identify your product name. I went ahead and wrote my product name; it’s “Get Found Online“. If you don’t have a clear idea, just give a possible name – you can always change it later. I also finalized on a tagline, explaining what my new eBook is all about – “Effective Strategies to Create a Strong Online Presence for Your Local Business“.

I completed the pre-production requisites and started on the product creation process. I followed the 4-step process consisting of:

  1. Analysis
  2. Design
  3. Creation
  4. Review

Analysis and design comprise the planning stage, creation is the actual action, and review is getting feedback on the finished product and making improvements. For the analysis and design, I made a list of all that I want to include in the eBook and then I went ahead and planned the chapters and the content I’ll be including in each chapter.

I created a mindmap to help me with this. I started with “Get Found Online”, noted the important points and wherever possible, I subdivided the topics into different categories. So each will be a chapter, and each chapter will again have subdivisions where the topic will be explained in detail. I also went ahead and noted down the image and data requirements, including how many pages each chapter will contain.

If your product is content-based, this is how you should also plan your content. If your product is physical, or non content-based, accordingly map out all the functions and aspects that have to be included in the product.

I then began writing the eBook, and I’ve completed the first chapter on why online marketing is important. I’m planning to finish it up within the next 10-12 days, if I don’t fall sick again. After the eBook is completed, I’m planning to send it for review, get feedback, and make improvements depending on the feedback I get.

So these are the 4 steps involved in the product creation process:

  1. You analyze all the requirements of your product, everything you want it to contain.
  2. You design your product – what it will look like and how it will function.
  3. You create the product
  4. You test it, send it for review and rework it based on the feedback you get.

I’ve explained in detail all the 4 steps, so even if you don’t have access to the eCourse, you can go ahead, map out and create your product. If you have the 4 Weeks to Sell Your First Product Online eCourse, keep working through Module 2, and get started on creating your product. I know it may seem humongous, but you can do it… one tiny step at a time. Do the little you can today… and before you know it, you’ll have a completed product on your hands!

You can click here to catch up on all the posts in the challenge.

What type of product are you planning to create? Have you begun working on it yet?
Leave a comment below letting us know!

About the Author:

School teacher turned internet marketing consultant, Sunu Philip is a Certified SEO Specialist. She founded “Clothed in Scarlet” to help women discover their unique God-given strengths and turn their talents into profits online. She offers subscribers a Free Online Business Startup Kit to help them start their online business from scratch.


  1. Priscilla De Moreno March 7, 2014 at 3:12 am - Reply

    Hi Sunu! I{m learning so many thngs with these. I already developed a new product last month, and took all the steps you mentioned before, except for the review one. I really don´t know how to get my product reviewed. But I think I´m on the right track! My product is an original design line of amigurumis, which are crocheted dolls or animals. 🙂

    • Sunu Philip March 10, 2014 at 11:55 am - Reply

      Thank you Priscilla for you loving words. Getting reviews is to make sure what you have created is exactly what the audience needs. Also to improve on what you already have. Keep your ears open.. and listen!! You can also ask your previous customers for feedback.

  2. Chamel Evans March 9, 2014 at 8:57 am - Reply

    Sunu…I’m enjoying working through the challenge! I’m actually in the creation process of my new product I’m planning to introduce to my shop next month! I’m looking forward to sending out a few samples for review for feedback! Thanks for your organized and simplified plan…really enjoying stepping through them. So glad you are feeling better and looking forward to next week!

    • Sunu Philip March 10, 2014 at 11:50 am - Reply

      Wow.!! You are on top of everything! I love your energy!!!

  3. Debi @ DebiStangeland.com March 10, 2014 at 7:18 am - Reply

    Great info here Sunu. I like how you have divided everything up. It is so easy to follow. Thank you!!

  4. Rosilind Jukic March 11, 2014 at 7:26 pm - Reply

    I think I’ve finally settled on what I’d like to do. I need to sit down this weekend and go through this process and organize what it will look like in the end. thank you for this amazing series.

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