Over the past couple of months, we have been covering every aspect of creating and selling your product online. But once your product is ready to be sold, it will not magically start bringing in customers and raking in profits. You need to have a solid plan to let your target audience know about your product.
Here are 11 ways to spread the word about your new product.
1. Website or Blog
If you have an existing blog or website, make sure you share the news about your upcoming product, even before it is launched. This will ensure that those who are already interested in what you do, are kept in the loop about your new product.
2. Email List
Any online marketeer will expound on the importance of building an email list. When you email someone, you personally reach out to them, and that plays a vital role in how they respond. Send out a special announcement via email, letting the people on your list know about your new product.
3. Social Media
Social media has become a marketing powerhouse over the past few years. No matter how large your social media reach is, make sure you share the word about your product on all the social media channels you are active on. You might have to keep sharing the news about your product, but make sure they don’t feel hounded.
4. Word of Mouth
Most people tend to buy something that is recommended by people they trust. Try to get your existing customers to share about your product, offering them a discount code or offer to share with their friends.
5. Ad Campaigns
If you have a little extra room in your marketing budget, ad campaigns are a surefire way to get the word out about your new product. You can consider placing paid ads through Google ads, on Facebook or on popular websites in your niche. There are also sites that will dedicate an entire post to your product, for a minimal cost.
6. Press Release
A press release is another great way to share the news of your product with your audience. You just need to write 500 words about your product and publish it on some press release sites.
7. Video Marketing
Video marketing is an effective way to visually communicate about your product to potential customers. You can create a video detailing the features and benefits of the product. You could also offer an inside look of the product, or a tour of how exactly the product works.
8. SMS Marketing
If you want to reach a local audience, SMS marketing is the way to go. There are paid services that can be used to send text messages to people in your geographical location.
A completed product calls for a celebration. And there’s no better way to celebrate the launch of you product, than to have a grand event and invite your target audience to it. You could have Facebook or Twitter parties online, and offer free door prizes and opportunities to win your product for free.
10. Promotional Products
People love free stuff, and when you give something away for free, they’d be more curious about your product. You can give away small samples of your physical product to give your audience a glimpse of your product. When it comes to digital products, you can create simple printables, ebooks or reports based on your product for free.
11. Review Team
Getting a set of bloggers to post reviews of your product, is a surefire way to exponentially increase the visibility of your product. You can give a set number of bloggers the product, in exchange for a review of it on their blog.
These are some of the ways you can spread the word about your new product. What methods have you employed so far?